The Use of Social Media by the Sports Organizations Assignment

The Use of Social Media by the Sports Organizations - Assignment Example Professional sports organizations include; need to curb corruption in sports organizations, dispute resolution between league members, and administration of punishment to players whose conduct become detrimental to the integrity of the game or league. The powers of the commissioner to administer punishment to offenders are granted under the â€Å"best interest† authority. There are several factors that are likely to influence organizational change in NFL that include; promising economy, social media, and internal policies. First, according to Sports Xchange (2015, p.6), NFL and its 32 teams recorded a total of $1.07 billion in sponsorship revenue; a 5.7% increase from the year 2012. The economy is expected to continue raising for the period of the next five years. Therefore, the organization of NFL will have to change to increase accountability of all officials in order to assure the sponsors of effective management of the financial resources. Secondly, NFL has been experiencing increasing influence of social media to determine public opinion on various decisions. For instance, fans are allowed to use the Twitter handles @NFL or @NFLCommish to express their feelings about any major decisions made by the League’s officials. This trend is likely to continue for the next five years hence forcing the organization to change how it makes its major d ecisions to avoid negative critics that might damage the reputation of the league. Thirdly, the Leagues internal policies have been changing over time. For instance, the personal-conduct policy has undergone through various changes hence forcing the commissioner to adapt to new ways of making judgments. This trend will force the Leagues organization to change within the next five years in order to accommodate the changing policies. However, the change might be refrained by the internal conflicts that are currently being faced in the League between Roger Goodell and other stakeholders.